01Instrument with intent
Analytics Foundation
A clean event taxonomy and implementation plan that connects product behaviour to decisions.
Explore this engagement →Independent app analytics · Bangkok
Turn product signals into a route your team can follow.
We help app teams build trustworthy measurement, understand the journeys behind retention, and choose the next useful question.
Focused engagements. Clear handover. No tool commissions.
From signalto shared understanding
The work
Measurement built around decisions, not dashboards.
Useful analytics begins before a chart. We connect your product questions, instrumentation, analysis, and team habits so evidence can travel from an event to a responsible decision.
01
02Find where momentum fades
Journey & Retention Review
A focused analysis of activation, conversion, retention, and the behaviours behind them.
Explore this engagement →
03Learn with confidence
Experiment Measurement
Experiment design and analysis that makes success criteria explicit before launch.
Explore this engagement →What changes
A common language for product behaviour.
“Connector RoutePoint helped us replace debates about dashboard numbers with a shared tracking plan and a much sharper retention question.”
TraceableDefinitions and assumptions stay visible.
TransferableYour team owns the method and the output.
Decision-readyEvery analysis ends with choices and limits.
Field notes
Ideas for more dependable analytics.
A practical event taxonomy for growing apps
How to name events, define properties, and keep your tracking plan useful as teams and features multiply.
Activation metrics that describe real value
Move beyond account creation and identify the behaviours that predict a meaningful return.
Reading retention curves without fooling yourself
A grounded guide to cohort windows, segments, seasonality, and the stories a curve cannot tell alone.
A clearer next turn
Bring us the analytics question your team keeps circling.
We will help define the smallest useful engagement and tell you plainly if we are not the right fit.
Start the conversation