A practical event taxonomy for growing apps
How to name events, define properties, and keep your tracking plan useful as teams and features multiply.
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Methods for seeing product behaviour more clearly.
Practical writing for product people who want trustworthy signals, explicit assumptions, and analysis that leads somewhere.
Activation metrics that describe real value
Move beyond account creation and identify the behaviours that predict a meaningful return.
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Reading retention curves without fooling yourself
A grounded guide to cohort windows, segments, seasonality, and the stories a curve cannot tell alone.
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